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Q.41 Correct
Q.41 In-correct
Q.41 Unattempt

Read the following case study and answer question.

Nisha, Saurabh and Adarsh were friends from college days and now they are doing different kinds of Business. Nisha has started a footwear manufacturing company and has decided to identify the needs of the customers to start successful marketing of the footwears produced by her company and for this the company is doing SWOT (strength, weakness, opportunity and Threat) Analysis.

Saurabh is a distributor of tea. He has opened a distribution agency which deals in tea selling.He has categorised the tea to be sold into three different categories- Red, Yellow and Green.

Adarsh started a Refrigeration manufacturing company and currently is spending substantial amount of money to persuade the target customers to buy its refrigerators through advertisements, personal selling and sales promotion techniques. They regularly meet and discuss their business
ideas and exchange notes on customer satisfaction, marketing efforts and social concerns too. In one of such meetings, Adarsh told Nisha and Saurabh that his competitor, with an established Brand name has launched new product with the same name. This has helped his competitor in saving a lot of expenses on building reputation and giving an excellent start to the product. The new product is doing amazingly well and has caught attention of the media. Since the product is enjoying a lot of reputation, the customers are ready to pay high prices for it, in comparison to the same product launched by Adarsh's company.

'Nisha has started a footwear manufacturing company and has decided to identify the needs of the customers to start successful marketing of the footwears produced by her company and for this the company is doing (SWOT) Analysis.'
Which function of Marketing is highlighted in this line?

(1) Standardisation and Grading
(2) Marketing Planning
(3) Gathering and Analysing Market Information
(4) Transportation

Read the following case study and answer question.

Nisha, Saurabh and Adarsh were friends from college days and now they are doing different kinds of Business. Nisha has started a footwear manufacturing company and has decided to identify the needs of the customers to start successful marketing of the footwears produced by her company and for this the company is doing SWOT (strength, weakness, opportunity and Threat) Analysis.

Saurabh is a distributor of tea. He has opened a distribution agency which deals in tea selling.He has categorised the tea to be sold into three different categories- Red, Yellow and Green.

Adarsh started a Refrigeration manufacturing company and currently is spending substantial amount of money to persuade the target customers to buy its refrigerators through advertisements, personal selling and sales promotion techniques. They regularly meet and discuss their business
ideas and exchange notes on customer satisfaction, marketing efforts and social concerns too. In one of such meetings, Adarsh told Nisha and Saurabh that his competitor, with an established Brand name has launched new product with the same name. This has helped his competitor in saving a lot of expenses on building reputation and giving an excellent start to the product. The new product is doing amazingly well and has caught attention of the media. Since the product is enjoying a lot of reputation, the customers are ready to pay high prices for it, in comparison to the same product launched by Adarsh's company.

'Nisha has started a footwear manufacturing company and has decided to identify the needs of the customers to start successful marketing of the footwears produced by her company and for this the company is doing (SWOT) Analysis.'
Which function of Marketing is highlighted in this line?

(1) Standardisation and Grading
(2) Marketing Planning
(3) Gathering and Analysing Market Information
(4) Transportation

Q.42 Correct
Q.42 In-correct
Q.42 Unattempt

Read the following case study and answer question.

Nisha, Saurabh and Adarsh were friends from college days and now they are doing different kinds of Business. Nisha has started a footwear manufacturing company and has decided to identify the needs of the customers to start successful marketing of the footwears produced by her
company and for this the company is doing SWOT (strength, weakness, opportunity and Threat) Analysis.

Saurabh is a distributor of tea. He has opened a distribution agency which deals in tea selling. He has categorised the tea to be sold into three different categories- Red, Yellow and Green.

Adarsh started a Refrigeration manufacturing company and currently is spending substantial amount of money to persuade the target customers to buy its refrigerators through advertisements, personal selling and sales promotion techniques. They regularly meet and discuss their business
ideas and exchange notes on customer satisfaction, marketing efforts and social concerns too. In one of such meetings, Adarsh told Nisha and Saurabh that his competitor, with an established Brand name has launched new product with the same name. This has helped his competitor in
saving a lot of expenses on building reputation and giving an excellent start to the product. The new product is doing amazingly well and has caught attention of the media. Since the product is enjoying a lot of reputation, the customers are ready to pay high prices for it, in comparison to the same product launched by Adarsh's company.

One of the following is not a part of promotion Mix. Identify it.

(1)Personal selling
(2)Sales Promotion
(3)Warranties
(4)Advertisement

Read the following case study and answer question.

Nisha, Saurabh and Adarsh were friends from college days and now they are doing different kinds of Business. Nisha has started a footwear manufacturing company and has decided to identify the needs of the customers to start successful marketing of the footwears produced by her
company and for this the company is doing SWOT (strength, weakness, opportunity and Threat) Analysis.

Saurabh is a distributor of tea. He has opened a distribution agency which deals in tea selling. He has categorised the tea to be sold into three different categories- Red, Yellow and Green.

Adarsh started a Refrigeration manufacturing company and currently is spending substantial amount of money to persuade the target customers to buy its refrigerators through advertisements, personal selling and sales promotion techniques. They regularly meet and discuss their business
ideas and exchange notes on customer satisfaction, marketing efforts and social concerns too. In one of such meetings, Adarsh told Nisha and Saurabh that his competitor, with an established Brand name has launched new product with the same name. This has helped his competitor in
saving a lot of expenses on building reputation and giving an excellent start to the product. The new product is doing amazingly well and has caught attention of the media. Since the product is enjoying a lot of reputation, the customers are ready to pay high prices for it, in comparison to the same product launched by Adarsh's company.

One of the following is not a part of promotion Mix. Identify it.

(1)Personal selling
(2)Sales Promotion
(3)Warranties
(4)Advertisement

Q.43 Correct
Q.43 In-correct
Q.43 Unattempt

Read the following case study and answer question.

Nisha, Saurabh and Adarsh were friends from college days and now they are doing different kinds of Business. Nisha has started a footwear manufacturing company and has decided to identify the needs of the customers to start successful marketing of the footwears produced by her
company and for this the company is doing SWOT (strength, weakness, opportunity and Threat) Analysis.

Saurabh is a distributor of tea. He has opened a distribution agency which deals in tea selling. He has categorised the tea to be sold into three different categories- Red, Yellow and Green.

Adarsh started a Refrigeration manufacturing company and currently is spending substantial amount of money to persuade the target customers to buy its refrigerators through advertisements, personal selling and sales promotion techniques. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts and social concerns too. In one of such meetings, Adarsh told Nisha and Saurabh that his competitor, with an established Brand name has launched new product with the same name. This has helped his competitor in
saving a lot of expenses on building reputation and giving an excellent start to the product. The new product is doing amazingly well and has caught attention of the media. Since the product is enjoying a lot of reputation, the customers are ready to pay high prices for it, in comparison to the same product launched by Adarsh's company.

Identify the function of marketing, followed by Saurabh by categorising Tea into three different
categories :

(1) Transportation
(2) Standardisation
(3) Grading
(4) Product designing and development

Read the following case study and answer question.

Nisha, Saurabh and Adarsh were friends from college days and now they are doing different kinds of Business. Nisha has started a footwear manufacturing company and has decided to identify the needs of the customers to start successful marketing of the footwears produced by her
company and for this the company is doing SWOT (strength, weakness, opportunity and Threat) Analysis.

Saurabh is a distributor of tea. He has opened a distribution agency which deals in tea selling. He has categorised the tea to be sold into three different categories- Red, Yellow and Green.

Adarsh started a Refrigeration manufacturing company and currently is spending substantial amount of money to persuade the target customers to buy its refrigerators through advertisements, personal selling and sales promotion techniques. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts and social concerns too. In one of such meetings, Adarsh told Nisha and Saurabh that his competitor, with an established Brand name has launched new product with the same name. This has helped his competitor in
saving a lot of expenses on building reputation and giving an excellent start to the product. The new product is doing amazingly well and has caught attention of the media. Since the product is enjoying a lot of reputation, the customers are ready to pay high prices for it, in comparison to the same product launched by Adarsh's company.

Identify the function of marketing, followed by Saurabh by categorising Tea into three different
categories :

(1) Transportation
(2) Standardisation
(3) Grading
(4) Product designing and development

Q.44 Correct
Q.44 In-correct
Q.44 Unattempt

Read the following case study and answer question.
Nisha, Saurabh and Adarsh were friends from college days and now they are doing different
kinds of Business. Nisha has started a footwear manufacturing company and has decided to
identify the needs of the customers to start successful marketing of the footwears produced by her company and for this the company is doing SWOT (strength, weakness, opportunity and Threat) Analysis.

Saurabh is a distributor of tea. He has opened a distribution agency which deals in tea selling. He has categorised the tea to be sold into three different categories- Red, Yellow and Green.
Adarsh started a Refrigeration manufacturing company and currently is spending substantial amount of money to persuade the target customers to buy its refrigerators through advertisements, personal selling and sales promotion techniques. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts and social concerns too. In one of such meetings, Adarsh told Nisha and Saurabh that his competitor, with an established Brand name has launched new product with the same name. This has helped his competitor in saving a lot of expenses on building reputation and giving an excellent start to the product. The new product is doing amazingly well and has caught attention of the media. Since the product is enjoying a lot of reputation, the customers are ready to pay high prices for it, in comparison to the same product launched by Adarsh's company.


Identify the marketing function which is concerned with dissemination of information about the firm's product to the targeted customers.
(1) Physical distribution
(2) Advertisement
(3) Selling
(4) Pricing

Read the following case study and answer question.
Nisha, Saurabh and Adarsh were friends from college days and now they are doing different
kinds of Business. Nisha has started a footwear manufacturing company and has decided to
identify the needs of the customers to start successful marketing of the footwears produced by her company and for this the company is doing SWOT (strength, weakness, opportunity and Threat) Analysis.

Saurabh is a distributor of tea. He has opened a distribution agency which deals in tea selling. He has categorised the tea to be sold into three different categories- Red, Yellow and Green.
Adarsh started a Refrigeration manufacturing company and currently is spending substantial amount of money to persuade the target customers to buy its refrigerators through advertisements, personal selling and sales promotion techniques. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts and social concerns too. In one of such meetings, Adarsh told Nisha and Saurabh that his competitor, with an established Brand name has launched new product with the same name. This has helped his competitor in saving a lot of expenses on building reputation and giving an excellent start to the product. The new product is doing amazingly well and has caught attention of the media. Since the product is enjoying a lot of reputation, the customers are ready to pay high prices for it, in comparison to the same product launched by Adarsh's company.


Identify the marketing function which is concerned with dissemination of information about the firm's product to the targeted customers.
(1) Physical distribution
(2) Advertisement
(3) Selling
(4) Pricing

Q.45 Correct
Q.45 In-correct
Q.45 Unattempt

Read the following case study and answer question.
Nisha, Saurabh and Adarsh were friends from college days and now they are doing different kinds of Business. Nisha has started a footwear manufacturing company and has decided to identify the needs of the customers to start successful marketing of the footwears produced by her company and for this the company is doing SWOT (strength, weakness, opportunity and Threat) Analysis.
Saurabh is a distributor of tea. He has opened a distribution agency which deals in tea selling. He has categorised the tea to be sold into three different categories- Red, Yellow and Green.
Adarsh started a Refrigeration manufacturing company and currently is spending substantial amount of money to persuade the target customers to buy its refrigerators through advertisements, personal selling and sales promotion techniques. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts and social concerns too. In one of such meetings, Adarsh told Nisha and Saurabh that his competitor, with an established Brand name has launched new product with the same name. This has helped his competitor in saving a lot of expenses on building reputation and giving an excellent start to the product. The new product is doing amazingly well and has caught attention of the media. Since the product is enjoying a lot of reputation, the customers are ready to pay high prices for it, in comparison to the same product launched by Adarsh's company.


'Adarsh started a Refrigerator manufacturing company and currently is spending substantial amount of money to persuade the target customers to buy its refrigerators through advertisement, personal selling and sales promotion Techniques.'
Identify the element of Marketing Mix mentioned in the above paragraph.
(1) Place Mix
(2) Promotion Mix
(3) Product Mix
(4) Price Mix

Read the following case study and answer question.
Nisha, Saurabh and Adarsh were friends from college days and now they are doing different kinds of Business. Nisha has started a footwear manufacturing company and has decided to identify the needs of the customers to start successful marketing of the footwears produced by her company and for this the company is doing SWOT (strength, weakness, opportunity and Threat) Analysis.
Saurabh is a distributor of tea. He has opened a distribution agency which deals in tea selling. He has categorised the tea to be sold into three different categories- Red, Yellow and Green.
Adarsh started a Refrigeration manufacturing company and currently is spending substantial amount of money to persuade the target customers to buy its refrigerators through advertisements, personal selling and sales promotion techniques. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts and social concerns too. In one of such meetings, Adarsh told Nisha and Saurabh that his competitor, with an established Brand name has launched new product with the same name. This has helped his competitor in saving a lot of expenses on building reputation and giving an excellent start to the product. The new product is doing amazingly well and has caught attention of the media. Since the product is enjoying a lot of reputation, the customers are ready to pay high prices for it, in comparison to the same product launched by Adarsh's company.


'Adarsh started a Refrigerator manufacturing company and currently is spending substantial amount of money to persuade the target customers to buy its refrigerators through advertisement, personal selling and sales promotion Techniques.'
Identify the element of Marketing Mix mentioned in the above paragraph.
(1) Place Mix
(2) Promotion Mix
(3) Product Mix
(4) Price Mix

Q.46 Correct
Q.46 In-correct
Q.46 Unattempt

Read the passage given below and answer question.
Khanna Ltd. is a company engaged in production and trade of 'Phulkari' work of Punjab. Its products are in great demand overseas. The company plans to open one more unit for manufacturing Phulkari products. For this purpose, it requires additional investment of Rs 10 crores. It involves committing the finance on a long term basis. The Finance Manager of the company has suggested issue of debentures at an estimated cost of 8%. The EBIT of the company was Rs 6,00,000 and total capital invested was Rs. 1,00,00,000. The company can also opt for issuing equity shares as an alternative to debt financing. A judicious mix of both sources - Debt and Equity would increase the EPS.

__________decision is exhibited in the above case.
(1) Working Capital
(2) Dividend
(3) Investment
(4) Investment and financing

Read the passage given below and answer question.
Khanna Ltd. is a company engaged in production and trade of 'Phulkari' work of Punjab. Its products are in great demand overseas. The company plans to open one more unit for manufacturing Phulkari products. For this purpose, it requires additional investment of Rs 10 crores. It involves committing the finance on a long term basis. The Finance Manager of the company has suggested issue of debentures at an estimated cost of 8%. The EBIT of the company was Rs 6,00,000 and total capital invested was Rs. 1,00,00,000. The company can also opt for issuing equity shares as an alternative to debt financing. A judicious mix of both sources - Debt and Equity would increase the EPS.

__________decision is exhibited in the above case.
(1) Working Capital
(2) Dividend
(3) Investment
(4) Investment and financing

Q.47 Correct
Q.47 In-correct
Q.47 Unattempt

Read the passage given below and answer question.
Khanna Ltd. is a company engaged in production and trade of 'Phulkari' work of Punjab. Its products are in great demand overseas. The company plans to open one more unit for manufacturing Phulkari products. For this purpose, it requires additional investment of Rs 10 crores. It involves committing the finance on a long term basis. The Finance Manager of the company has suggested issue of debentures at an estimated cost of 8%. The EBIT of the company was Rs 6,00,000 and total capital invested was Rs. 1,00,00,000. The company can also opt for issuing equity shares as an alternative to debt financing. A judicious mix of both sources - Debt and Equity would increase the EPS.


'A judicious mix of both sources - Debt and Equity would increase the EPS' ____________concept of Financial Management is conveyed by the above statement.
(1) Risk consideration
(2) Return on Investment
(3) Cost of Equity
(4) Trading on Equity

Read the passage given below and answer question.
Khanna Ltd. is a company engaged in production and trade of 'Phulkari' work of Punjab. Its products are in great demand overseas. The company plans to open one more unit for manufacturing Phulkari products. For this purpose, it requires additional investment of Rs 10 crores. It involves committing the finance on a long term basis. The Finance Manager of the company has suggested issue of debentures at an estimated cost of 8%. The EBIT of the company was Rs 6,00,000 and total capital invested was Rs. 1,00,00,000. The company can also opt for issuing equity shares as an alternative to debt financing. A judicious mix of both sources - Debt and Equity would increase the EPS.


'A judicious mix of both sources - Debt and Equity would increase the EPS' ____________concept of Financial Management is conveyed by the above statement.
(1) Risk consideration
(2) Return on Investment
(3) Cost of Equity
(4) Trading on Equity

Q.48 Correct
Q.48 In-correct
Q.48 Unattempt

Read the passage given below and answer question.
Khanna Ltd. is a company engaged in production and trade of 'Phulkari' work of Punjab. Its products are in great demand overseas. The company plans to open one more unit for manufacturing Phulkari products. For this purpose, it requires additional investment of Rs 10 crores. It involves committing the finance on a long term basis. The Finance Manager of the company has suggested issue of debentures at an estimated cost of 8%. The EBIT of the company was Rs 6,00,000 and total capital invested was Rs. 1,00,00,000. The company can also opt for issuing equity shares as an alternative to debt financing. A judicious mix of both sources - Debt and Equity would increase the EPS.

'The Finance Manager of the company has suggested issue of debentures at an estimated cost of 8%'.
The above statement conveys __________ type of financial decision
(1) Working capital decision

(2) Investment decision

(3) Financing decision

(4) Dividend decision

Read the passage given below and answer question.
Khanna Ltd. is a company engaged in production and trade of 'Phulkari' work of Punjab. Its products are in great demand overseas. The company plans to open one more unit for manufacturing Phulkari products. For this purpose, it requires additional investment of Rs 10 crores. It involves committing the finance on a long term basis. The Finance Manager of the company has suggested issue of debentures at an estimated cost of 8%. The EBIT of the company was Rs 6,00,000 and total capital invested was Rs. 1,00,00,000. The company can also opt for issuing equity shares as an alternative to debt financing. A judicious mix of both sources - Debt and Equity would increase the EPS.

'The Finance Manager of the company has suggested issue of debentures at an estimated cost of 8%'.
The above statement conveys __________ type of financial decision
(1) Working capital decision

(2) Investment decision

(3) Financing decision

(4) Dividend decision

Q.49 Correct
Q.49 In-correct
Q.49 Unattempt

Read the passage given below and answer question.
Khanna Ltd. is a company engaged in production and trade of 'Phulkari' work of Punjab. Its products are in great demand overseas. The company plans to open one more unit for manufacturing Phulkari products. For this purpose, it requires additional investment of Rs 10 crores. It involves committing the finance on a long term basis. The Finance Manager of the company has suggested issue of debentures at an estimated cost of 8%. The EBIT of the company was Rs 6,00,000 and total capital invested was Rs. 1,00,00,000. The company can also opt for issuing equity shares as an alternative to debt financing. A judicious mix of both sources - Debt and Equity would increase the EPS.

'It involves committing the finance on a long term basis'.
____________ concept of Financial Management is indicated from the above statement.
(1) Capital budgeting decision
(2) Financial leverage
(3) Capital structure decision
(4) Financial risk

Read the passage given below and answer question.
Khanna Ltd. is a company engaged in production and trade of 'Phulkari' work of Punjab. Its products are in great demand overseas. The company plans to open one more unit for manufacturing Phulkari products. For this purpose, it requires additional investment of Rs 10 crores. It involves committing the finance on a long term basis. The Finance Manager of the company has suggested issue of debentures at an estimated cost of 8%. The EBIT of the company was Rs 6,00,000 and total capital invested was Rs. 1,00,00,000. The company can also opt for issuing equity shares as an alternative to debt financing. A judicious mix of both sources - Debt and Equity would increase the EPS.

'It involves committing the finance on a long term basis'.
____________ concept of Financial Management is indicated from the above statement.
(1) Capital budgeting decision
(2) Financial leverage
(3) Capital structure decision
(4) Financial risk

Q.50 Correct
Q.50 In-correct
Q.50 Unattempt

Read the passage given below and answer question.
Khanna Ltd. is a company engaged in production and trade of 'Phulkari' work of Punjab. Its products are in great demand overseas. The company plans to open one more unit for manufacturing Phulkari products. For this purpose, it requires additional investment of Rs 10 crores. It involves committing the finance on a long term basis. The Finance Manager of the company has suggested issue of debentures at an estimated cost of 8%. The EBIT of the company was Rs 6,00,000 and total capital invested was Rs. 1,00,00,000. The company can also opt for issuing equity shares as an alternative to debt financing. A judicious mix of both sources - Debt and Equity would increase the EPS.


The decision for opening one more manufacturing unit is related to
(1) Financing decision
(2) Investment decision
(3) Dividend decision
(4) General decision

Read the passage given below and answer question.
Khanna Ltd. is a company engaged in production and trade of 'Phulkari' work of Punjab. Its products are in great demand overseas. The company plans to open one more unit for manufacturing Phulkari products. For this purpose, it requires additional investment of Rs 10 crores. It involves committing the finance on a long term basis. The Finance Manager of the company has suggested issue of debentures at an estimated cost of 8%. The EBIT of the company was Rs 6,00,000 and total capital invested was Rs. 1,00,00,000. The company can also opt for issuing equity shares as an alternative to debt financing. A judicious mix of both sources - Debt and Equity would increase the EPS.


The decision for opening one more manufacturing unit is related to
(1) Financing decision
(2) Investment decision
(3) Dividend decision
(4) General decision

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