Read the following case study and answer question.
Ranvijay is an entrepreneur who has set up his enterprise with the manufacturing of an
innovative product i.e.GPRS glasses with AI feature which is going to help the blind people in
navigation and identifying places and people in front through voice. He has given a unique name
to his product "Elinir".For all the usage instructions to reach to the consumer, he got them printed
over the packaging which is made up of biodegradable material. He wants to get it advertised by
some celebrity but fears that the cost of product may increase with the involvement of celebrity
and will make it unaffordable.He is also planning to open his own outlets and his own website in
order to sell the product.
Find out the objection to advertising discussed in the above case:
(1)Undermines social values
(2)Adds to cost
(3)Confuses the buyer
(4)Encourages the sale of inferior products
Read the following case study and answer question.
Ranvijay is an entrepreneur who has set up his enterprise with the manufacturing of an
innovative product i.e.GPRS glasses with AI feature which is going to help the blind people in
navigation and identifying places and people in front through voice. He has given a unique name
to his product "Elinir".For all the usage instructions to reach to the consumer, he got them printed
over the packaging which is made up of biodegradable material. He wants to get it advertised by
some celebrity but fears that the cost of product may increase with the involvement of celebrity
and will make it unaffordable.He is also planning to open his own outlets and his own website in
order to sell the product.
Find out the objection to advertising discussed in the above case:
(1)Undermines social values
(2)Adds to cost
(3)Confuses the buyer
(4)Encourages the sale of inferior products