Read the following case study and answer the question.
Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.
For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.
They started advertising their products on TV and social media.
For diversification, the company ventured into more products like tea, cocoa and protein mix.
Which organisational structure is suitable for them?
(1) Divisional structure
(2) Functional structure
(3) Formal structure
(4) Informal structure
Read the following case study and answer the question.
Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.
For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.
They started advertising their products on TV and social media.
For diversification, the company ventured into more products like tea, cocoa and protein mix.
Which organisational structure is suitable for them?
(1) Divisional structure
(2) Functional structure
(3) Formal structure
(4) Informal structure