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Q.41 Correct
Q.41 In-correct
Q.41 Unattempt

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of the public.

They started advertising their products on TV and social media.

Sumit and Rachit have given a unique name ‘Mad over Coffee’ to their company. Which function of marketing have they performed in doing so?

(1) Product designing
(2) Labelling
(3) Promotion
(4) Branding

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of the public.

They started advertising their products on TV and social media.

Sumit and Rachit have given a unique name ‘Mad over Coffee’ to their company. Which function of marketing have they performed in doing so?

(1) Product designing
(2) Labelling
(3) Promotion
(4) Branding

Q.42 Correct
Q.42 In-correct
Q.42 Unattempt

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of the public.

They started advertising their products on TV and social media.

“Mad over Coffee” has a widely established market because of its excellent quality and distinct flavours. Which marketing management philosophy is being followed by the company?

(1) Production Concept
(2) Product Concept
(3) Marketing Concept
(4) Societal Concept

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of the public.

They started advertising their products on TV and social media.

“Mad over Coffee” has a widely established market because of its excellent quality and distinct flavours. Which marketing management philosophy is being followed by the company?

(1) Production Concept
(2) Product Concept
(3) Marketing Concept
(4) Societal Concept

Q.43 Correct
Q.43 In-correct
Q.43 Unattempt

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of the public.

They started advertising their products on TV and social media.

“They were in a position to keep the price of their products very high”.
Which factor affecting price determination made it possible?

(1) Utility and demand
(2) Marketing methods used
(3) Pricing objectives
(4) Extent of competition in the market

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of the public.

They started advertising their products on TV and social media.

“They were in a position to keep the price of their products very high”.
Which factor affecting price determination made it possible?

(1) Utility and demand
(2) Marketing methods used
(3) Pricing objectives
(4) Extent of competition in the market

Q.44 Correct
Q.44 In-correct
Q.44 Unattempt

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.

They started advertising their products on TV and social media.

“The company started losing its customers because they ignored a very important function of marketing.”
Which function was not being performed?

(1) Branding
(2) Standardisation
(3) Customer support services
(4) Packaging

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.

They started advertising their products on TV and social media.

“The company started losing its customers because they ignored a very important function of marketing.”
Which function was not being performed?

(1) Branding
(2) Standardisation
(3) Customer support services
(4) Packaging

Q.45 Correct
Q.45 In-correct
Q.45 Unattempt

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.

They started advertising their products on TV and social media.

Raghav was appointed as a marketing manager. At which level of management was Raghav working?

(1) Top level
(2) Lower level
(3) Middle level
(4) Operational level

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.

They started advertising their products on TV and social media.

Raghav was appointed as a marketing manager. At which level of management was Raghav working?

(1) Top level
(2) Lower level
(3) Middle level
(4) Operational level

Q.46 Correct
Q.46 In-correct
Q.46 Unattempt

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.

They started advertising their products on TV and social media.

For diversification, the company ventured into more products like tea, cocoa and protein mix.
Which organisational structure is suitable for them?

(1) Divisional structure
(2) Functional structure
(3) Formal structure
(4) Informal structure

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.

They started advertising their products on TV and social media.

For diversification, the company ventured into more products like tea, cocoa and protein mix.
Which organisational structure is suitable for them?

(1) Divisional structure
(2) Functional structure
(3) Formal structure
(4) Informal structure

Q.47 Correct
Q.47 In-correct
Q.47 Unattempt

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.

They started advertising their products on TV and social media.

To estimate the manpower requirement which step did Raghav take?

(1) Recruitment
(2) Selection
(3) Workload analysis
(4) Performance appraisal

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.

They started advertising their products on TV and social media.

To estimate the manpower requirement which step did Raghav take?

(1) Recruitment
(2) Selection
(3) Workload analysis
(4) Performance appraisal

Q.48 Correct
Q.48 In-correct
Q.48 Unattempt

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.

They started advertising their products on TV and social media.

To promote their sales, they started offering extra quantity in each pack. Identify the promotional tool under which such short-term incentives are offered.

(1) Advertising
(2) Sales Promotion
(3) Personal Selling
(4) Public Relations

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales, they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.

They started advertising their products on TV and social media.

To promote their sales, they started offering extra quantity in each pack. Identify the promotional tool under which such short-term incentives are offered.

(1) Advertising
(2) Sales Promotion
(3) Personal Selling
(4) Public Relations

Q.49 Correct
Q.49 In-correct
Q.49 Unattempt

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.

They started advertising their products on TV and social media.

A variety of programmes were designed by the company to promote or protect the company’s image and its individual products in the eyes of public.
Which tool of promotion is being referred to in this case?

(1) Advertising
(2) Personal Selling
(3) Public Relations
(4) Sales Promotion

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.

They started advertising their products on TV and social media.

A variety of programmes were designed by the company to promote or protect the company’s image and its individual products in the eyes of public.
Which tool of promotion is being referred to in this case?

(1) Advertising
(2) Personal Selling
(3) Public Relations
(4) Sales Promotion

Q.50 Correct
Q.50 In-correct
Q.50 Unattempt

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.

They started advertising their products on TV and social media.

Sumit and Rachit want to protect and satisfy the consumers of “Mad over Coffee”. What is the reason for it?

(1) Short term interest of business
(2) Moral justification
(3) Widespread exploitation of consumers
(4) Coping up the competition

Read the following case study and answer the question.

Sumit and Rachit are running a company processing coffee powder with a unique name ‘Mad over Coffee’. It has a widely established market because of its excellent quality and distinct flavours. They don’t have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after-sales service. It doesn’t take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic person, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally, after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales they started offering extra quantity (20% extra) in each pack. A variety of programmes were designed by him to promote or protect the company’s image and its individual products in the eyes of public.

They started advertising their products on TV and social media.

Sumit and Rachit want to protect and satisfy the consumers of “Mad over Coffee”. What is the reason for it?

(1) Short term interest of business
(2) Moral justification
(3) Widespread exploitation of consumers
(4) Coping up the competition

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