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• Tata Capital, the financial services subsidiary of Tata Group, has announced the launch of ‘Swift Insta Personal Loan’ (SIPL) on Whatsapp where the existing customers can easily apply loans and receive sanctions for personal loans using the company’s chatbot TIA on Whatsapp.
• The company launched TIA in whatsapp recently as a service platform dealing with an array of requests, including providing EMI details or updating customer records, where the medium connected well with the customers.
• Now, with the introduction of SIPL on whatsapp, it allows to service and sanction loans all on a single platform.
• At present, the platform will be available in a comprehensive manner offering only personal loans.
• The platform will be further expanded to other loan categories as well, the company mentioned in an official release.